Data is the battlefield for modern organisations. More and more businesses are looking at data to empower and differentiate their services. Organising and applying data and insights effectively results in a significant competitive advantage, and an opportunity to tap into new revenue streams and generate funding for growth. However to truly leverage the power of data, broad changes to how a business behaves and what underlying capabilities it needs are required. Many organisations try to run before they can walk in the fields of big-data, artificial intelligence, and machine learning.
To adopt the right data-driven practices, organisations need to invest in building foundational capabilities in the data space, including data engineering, data visualisation, data analysis, and data science. When done right, these will support use cases and applications that deliver true value to the organisation.