Consumer behaviour is changing rapidly on multichannel touchpoints, and brands are expected to be ever more relevant with their messaging and services. Such a rapidly changing environment poses a challenge for CMO’s and their peers; they must transform how their marketing organizations work in order to survive. Marketing activities such as big data & smart insights development, machine learning, as well as agile and precision marketing should be on the agenda.
Creating a digital, data-driven marketing organisation can help companies significantly increase speed, impact and value of brand propositions and campaigns. And get clear value out of the investment made.