Do design differently

Digital marketing transformation

We help design and deliver digital marketing strategies that create high customer relevancy and real business value

Do design differently

Digital marketing transformation

We help design and deliver digital marketing strategies that create high customer relevancy and real business value

Consumer behaviour is changing rapidly on multichannel touch points, and brands are expected to be ever more relevant with their messaging and services. Such a rapidly changing environment poses a challenge for CMO’s and their peers: they must transform how their marketing organizations work in order to survive. Marketing activities such as big data & smart insights development, machine learning, as well as agile and precision marketing should be on the agenda.

Creating a digital, data-driven marketing organisation can help companies significantly increase speed, impact and value of brand propositions and campaigns. And get clear value out of investment made.

How we support the transformation of your marketing organisation

  • Create integrated customer journey and data strategies to build and strengthen channels and experiences. Help teams develop and implement the related use-cases and approaches, showing how it improves their KPIs and objectives
  • Guide technology-solution choices, selection criteria, and vendor trade-offs for full marketing suites or point solutions such as DMP’s or decision engines
  • Define operating-model adjustments required to increase speed and effectiveness of the marketing organisation, adopting or improving new agile and data-driven practices. Including roles, organizational structures, and operating processes

How we do things differently

Independent talent

We cherry pick the best independent professionals to match your needs, blending teams from top consulting firms and blue chip companies. Our independent professionals have strong backgrounds from Tier 1 consulting firms or top industry brands.

Tailored solutions

No cookie cutter solutions. We want to bring a lasting, positive impact to your organisation. To do so, we tailor our approach to your needs, standards and industry best practices. Co-creating real value, in a flexible fit-for-purpose model.

Lean resource model

We only focus on doing our best work for you. There is no army of consultants coming in, we have low overheads - but work and deliver still outcome based. We guarantee to get you top talent and teams to help you achieve your every digital goal.

Relevant publications

Open Talent Network

So what is the role of marketing in digital transformation? CMO’s, step up and get in the trenches

By Danique Wagemaker in 4 Jun 2019

Open Talent Network

Navigating the B2B advisory services ecosystem in the digital age

By Danique Wagemaker in 3 Dec 2019

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