Do strategy differently

Pricing & positioning

We help organisations by implementing the right pricing strategies

Do strategy differently

Pricing & positioning

We help organisations by implementing the right pricing strategies

We help organisations to sustainably launch and grow digital channels, products, and solutions, by implementing the right pricing strategies.


Digitalization is profoundly impacting how companies create and capture value. Pricing is one of the most powerful – but often overlooked – levers for driving profitable growth in the course of ongoing digital revolution. From packaging and pricing of new digital value propositions to dynamic pricing strategies for e-commerce players – there are many challenges to face. In order to successfully address these, companies are seeking to understand the balance between value and price, and how to monetise on it. The aim: explainable and defensible pricing strategies that drive above-market growth. While pricing is often regarded as an intangible field, we know how to make it work for our clients in the course of ongoing digital revolution.

How we help you drive digital pricing strategies in your organisation

  • Inform the initial market entry position of new digital propositions by analysing the opportunity size & competitive landscape giving a clear understanding of market context
  • Sharpen the value proposition blueprint together with product management and business development teams as input for customer validation and functionality prioritization
  • Identify and validate what drives customer value based on importance and performance of key value drivers by conducting market research (e.g. value talks in B2B setting)
  • Define optimal packaging structure that facilitates cross- and upselling opportunities
  • Set-up a pricing model that suits market dynamics, enables monetization now as well as during future growth, and is in line with perceived value delivery of customers
  • Develop pricing strategies based on relevant pricing levers, desired competitive positioning and cost loading as input for dynamic pricing software
  • Create a value calculator for business development purposes, in which an overview of value delivery and customer investment are covered on a customer specific level. This is input for customers’ business case and simultaneously drives conversion

How we do things differently

Independent talent

We cherry pick the best independent professionals to match your needs, blending teams from top consulting firms and blue chip companies. Our independent professionals have strong backgrounds from Tier 1 consulting firms or top industry brands.

Tailored solutions

No cookie cutter solutions. We want to bring a lasting, positive impact to your organisation. To do so, we tailor our approach to your needs, standards and industry best practices. Co-creating real value, in a flexible fit-for-purpose model.

Lean resource model

We only focus on doing our best work for you. There is no army of consultants coming in, we have low overheads - but work and deliver still outcome based. We guarantee to get you top talent and teams to help you achieve your every digital goal.

Relevant publications

Open Talent Network

Packaging and pricing a Global Fashion retailer’s digital proposition

By Michaella Menin in 29 Sep 2020

Open Talent Network

Discussing Pricing Strategies with Johan Maessen

By Claudia Arena in 24 Sep 2019

Open Talent Network

The untapped potential of a pricing strategy and how to get started!

By Johan Maessen in 11 Feb 2020

Open Talent Network

Johan Maessen

By Michaella Menin in 4 Feb 2020

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